Then in the second half of 2012, the Roshe got a broader release. Sneaker connoisseurs who were into trying something new suddenly had their interests piqued by the Roshe. They came out in a few colors, spread by word of mouth, and were hard to find. The sole was a one-piece foam and the upper was an airy, loose-gauge mesh with a glued-on Swoosh. The Nike Roshe Run, the shoe’s original name when it debuted in 2012, wasn’t like much on the market at the time. They’re shoes that broke ground upon debuting and remain relevant through retro storytelling, both of which were considered when determining the rankings. These are Nike’s most important and impactful shoes, the ones that shaped and continue to shape the brand’s legacy. To celebrate five decades of the Swoosh, we look back on the sneakers-and the stories behind them-that contributed to its history. Whether it’s Tinker Hatfield’s Air Jordan 3 design, which essentially salvaged Michael Jordan’s relationship with the brand, or Eric Avar’s Zoom Kobe 4, a shoe that changed the way people played basketball, there are certain sneakers that were pivotal in the brand’s evolution thus far. Through a combination of superstar endorsees, masterful design, groundbreaking technology, and clever marketing, Nike has produced some of the most memorable footwear of all time. Its sneaker catalog simply can’t be matched, with pairs that changed the way athletes performed and everyday people dressed. Nike is a company rooted in sport, but one that has transcended pop and street culture alike. Nike just finished celebrating its 50th year in business and to mark the occasion, we’re looking back on the 50 best shoes that helped make the brand the industry titan it is today.

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